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CRM

CUSTOMER RELATIONSHIP MANAGEMENT

MANAGING CUSTOMER RELATIONSHIPS EASILY AND EFFICIENTLY

Our easy-to-use MS Office applications natively integrated with MS Dynamics CRM help companies with managing and developing an organization´s relationship with clients and potential clients. They are based on technology which enables organisation, automation and synchronization of business activities, as well as marketing, customer services and technical support, including required customization according to companies´ specific requirements and needs.

MICROSOFT DYNAMICS CRM CONTAINS THREE BASIC MODULES

CRM - Marketing Module

TOOLS FOR SALES SUPPORT AND SALES CYCLE MANAGEMENT:
  • customer segmentation
  • planning, implementation and evaluation of marketing campaigns
  • cooperation with sales and customer service departments
  • telemarketing
  • analyses and evaluation
BY COVERING THESE AREAS YOUR MARKETING OBTAINS INFORMATION AND RESOURCES NECESSARY FOR:
  • planning effective campaigns
  • implementation of campaigns involving simultaneous usage of several communication channels
  • fast campaigns, if needed, where you can promptly define tasks and responsible employees, who can flexibly address selected customers or prospects
  • campaigns’ targeting for specific customers´ segments
  • acquisition of relevant feedback from customers
  • overview of products and services mostl requested by customers

CRM - Sales Module

TOOLS AVAILABLE IN ONLINE AS WELL AS OFFLINE REGIME:
  • structured contacts and business relationships administration
  • business opportunities management
  • historical overview of business relationships sorted by customers
  • sales processes management
  • products and price policies
  • automated generation of offers
  • analysis and trends reporting

Using these tools, your sales team will increase its productivity and gain more time to look for new business opportunities.

ADVANTAGES FOR SALES ARE OBVIOUS:
  • clearly defined workflow
  • automation of opportunities life cycle
  • simple creation and management of library containing sales and marketing materials
  • creation of sample offers
  • simple comparison of reality and plan
  • competition monitoring
  • simple designing of campaigns when needed, in cooperation with marketing

CRM - SERVICE MODULE

TOOLS FOR AFTER-SALES CUSTOMER COMMUNICATION MANAGEMENT:
  • service cases and communication administration,
  • service contracts administration,
  • service planning,
  • identification of common problems in support,
  • customers needs evaluation,
  • knowledge database – fast solutions for common service requirements