Using MediaPlanner, Radio Kiss and the whole Radionet network obtained smart and up-to-date broadcast planning tool, allowing transmission time to be managed effectively. Due to the quick and highly professional reaction to all demands, radio stations and their clients found advantages of the system in planning advertising campaigns. Introducing the system rendered the planning process less severe, while the overall performance has increased.

The Radio station Kiss Hády covers a network of radio stations including Kiss 98 fm in Prague, Kiss Hády in Brno, Kiss Proton in Plzeň, Kiss Morava in Ostrava, Kiss Jižní Čechy in České Budějovice, Kiss Publikum in Zlín, Kiss Delta in Mladá Boleslav, Radio Beat in Prague, Country Radio in Prague and the gap filler of the Prague frequency broadcasting from Kolín, Liberec, Tábor and Pardubice, as well as the RadioNet media representation.

Situation

The Radio station Kiss Hády used several information systems. The process of collecting partial data was labor-intensive and ineffective. Creating reports was not flexible and did not reflect the requirements for creation of documents to analyze business cases and for the operation of business departments. An important reason for change was the necessity for operation of a single system for all departments active in advertising broadcasting (management, business, economics, and production departments) and the opportunity to share information in the network. Security, administration and effective access to data were also a problem for the radio station.

Business Aims

The aim of implementation of the new IS was to improve the speed and efficiency of management processes. Its implementation was expected to reduce labor intensity and error rates in the collection of information and to simplify the creation of reports and statistics. Efficient management of advertising campaigns was also required. The security of the documents stored and making the information in the documents available were among other required functionalities.

Solution

The Microsoft Windows unified platform responds to the needs of the user and the conditions for development of a client application. During development, emphasis was put on uniqueness of data input into the system and intuitive use of the client application. By introduction of the integrated MediaPlanner information system, a product developed by Gratex International, data from several non-cooperating systems were united. The intensity of collection of partial data decreased. Efficient overviews and analyses were able to be created.

Several users from various departments inputting the required data and starting the necessary automated processes leading to final planning and broadcasting of an advertising campaign collaborate in inputting the campaign. The entire complicated process is controlled and directed by a set of defined limitations so that optimum distribution of advertising campaigns according to the needs of the radio station is reached.

The economic module is used above the advertising planning module, providing for issue of tax documents depending on tax rules and conditions in the radio.

The transfer to Microsoft platform allowed for increased performance, providing the necessary security level and inspection and automation of basic processes. From the beginning of development, products from the Microsoft Office package were expected to be used for displaying output values (lists, overviews, printing of documents) due to their wide use and simple operation.

Benefits

The implementation of the new IS met all requirements, introduced a unified process to the radio stations and removed data security and administration risks. Optimization of processes in the radio stations on the basis of a new information system increased the comprehensibility and verification of preparation, production and broadcast of nationwide and local advertising campaigns. Unifying the analytic results increased the comprehensibility of effects of nationwide campaigns. Also, the economics of the radios in different regions became clearer, linked to procedures in management of radio stations, providing for their development and competitive abilities. The new IS eliminated duplication of data in the system and reduced the time necessary for the input thereof.

Products and Technologies

• Microsoft Office 2000
• Microsoft SQL Server
• Microsoft Visual Basic

Tlačená verzia | Odporučte www stránku známemu | Chcem sa dozvedieť viac